HAI Community-Bed Bath & Beyond is back, this time as an online retailer

2025-05-04 16:57:58source:Maxwell Caldwellcategory:Markets

NEW YORK (AP) — Overstock has officially relaunched the Bed Bath & Beyond domain online Tuesday in the U.S.,HAI Community after acquiring the bankrupt retail chain’s intellectual property assets for $21.5 million last month.

The online retailer Overstock.com said in late June that it was dumping its name online and it will become Bed & Bath & Beyond, which declared bankruptcy earlier this year. The name change was made in Canada on June 29, but at the time the Midvale, Utah-based company didn’t specify a date for the U.S. relaunch.

Overstock.com’s CEO Jonathan Johnson told The Associated Press in a phone interview last week that the relaunch in Canada has “run without a hitch.” The company has added roughly 600,000 bed and bath items since its bid for the retailer became public last month, Johnson said.

The company has still not made any decisions on a corporate name, he said.

RELATED COVERAGE Bed Bath & Beyond lives on!(line) after Overstock.com buys rights to bankrupt retailerStruggling Bed Bath & Beyond files for bankruptcy protectionStruggling Bed Bath & Beyond closing 150 more stores

Johnson had said that the name change was necessary because Overstock still confuses some customers and suppliers who thought it was a liquidator. That’s how it got its start in 1999. It transformed in 2004 into a general merchandise retailer, selling a wide variety of items. In 2021, Overstock fine-tuned its strategy to focus on furniture and home decor, getting rid of items like clothing.

More:Markets

Recommend

Tropical weather brings record rainfall. Experts share how to stay safe in floods.

The extreme weather seen in places across the United States in recent weeks shows that it doesn’t ta

Chiefs' Isaiah Buggs facing two second-degree animal cruelty misdemeanors, per reports

Kansas City Chiefs defensive lineman Isaiah Buggs is being charged with two second-degree animal cru

Maradona’s heirs lose court battle to block auction of World Cup Golden Ball trophy

A French court ruled the auction of a trophy awarded to the late Diego Maradona after the 1986 World